Coach. Trainer. Creator of Coaches.
Founder of the Global Coaches Association
About Tony Kaye
Hey, I’m Tony Kaye.
I’m Not Here to Be Your Guru. I’m Here to Help You Lead Without One.
I’ve never claimed to have all the answers.
But I’ve always been the one asking the right questions.
Why do people stay stuck when they know what to do?
Why do some coaches create lifelong transformation while others fade out after the hype?
And what would it look like to finally close the gap between knowing and doing?
That obsession became my life’s work.
Over the past decade, I’ve trained thousands of clients, certified over 2,000 coaches, and created frameworks that don’t just motivate people they rewire them.
I’ve taught speakers how to influence from stage.
Guided couples from breakdown to breakthrough.
Helped high-performers drop the masks and finally lead from truth.
But none of that came from playing guru.
It came from doing the work. Failing. Refining.
And then building models that actually work in the real world.
My work isn’t about hype, hustle, or high-fives.
It’s about congruency. Period.
Being the same person in every room, with every client, in every part of your life.
I’m not here to help you fake it till you make it.
I’m here to help you stop pretending—
And finally lead as you.
My mission is simple:
Help people help people.
Because when you become your most aligned, congruent self...
Your clients get permission to become theirs.
My Story
I Didn’t Set Out to Be a Coach. I Set Out to Find What Was Missing.
Let’s be real—
I didn’t grow up dreaming of certifying world-class coaches.
Before coaching, my wife Isla and I owned three bakery businesses. We were responsible for over 50 staff.
And running those bakeries? It taught me what it means to show up daily and build something real—with your hands, your heart, and your word.
Back then, it was about craft.
Now, it’s about people.
But the lesson’s the same:
The result doesn’t lie. The process reveals everything.
Coaching didn’t come to me as a career move.
It came as a calling—after I became a husband and a father.
I realised that mindset alone doesn’t raise strong children.
That ambition alone won’t build a thriving marriage.
And that real transformation doesn’t start in a seminar room...
It starts in your own home.
So I went all in.
I spent the next decade in the trenches—
Training coaches. Breaking down models. Building better ones.
Certifying over 2,000 leaders around the world.
Helping entrepreneurs and experts strip away the noise and reclaim who they were before the masks, the fear, and the mental chaos took over.
I’m still that guy who gets up early.
Still that husband who does the dishes after dinner.
Still that dad who shows up at school events.
And I bring that same integrity into every room I coach in.
This work isn’t theory for me.
It’s not from coaching manuals, step-by-step scripts, or fluffy processes.
It’s been lived.
Tested.
Proven in thousands of hours coaching real people one-on-one…
And in every certification room I’ve led through ProCoach.
This story?
It’s still being written.
But every chapter is grounded in one truth:
Transformation doesn’t come from saying the right words.
It comes from becoming the right person.
And change?
It doesn’t happen by chance.
It happens by choice.
Certifications
This is where it begins.
Over 3 transformational days, you’ll learn how to:
- Read patterns in behavior and language
- Ask world-class questions that open the subconscious
- Use NLP tools to shift mindsets, fast
You’ll walk away knowing how to coach anyone, anywhere, through anything.
It’s not a seminar. It’s a skill set.
And it’s one that will serve you for life.
Most coaches stop at Certification. But if you’re serious about becoming world-class? This is where the real mastery begins.
Masters isn’t about more information. It’s about deeper embodiment. We refine your voice. We align your values. We make your message impossible to ignore.
Expect to grow in how you:
- Speak from stage
- Lead relationships
- Co
Most coaches stop at Certification. But if you’re serious about becoming world-class? This is where the real mastery begins.
Masters isn’t about more information. It’s about deeper embodiment. We refine your voice. We align your values. We make your message impossible to ignore.
Expect to grow in how you:
- Speak from stage
- Lead relationships
- Coach with congruence
We go deeper than mindset here. We build identity.
This is for the few who are ready to go all in. Not just in business. But in life.
Ultimate Mastery is a 12-month integration of:
- Advanced coaching frameworks
- Spiral Dynamics and leadership
- Parenting, relationships, and generational impact
If you’re ready to not just change your clients—but change your legacy... This is the room.
COLORS OF INFLUENCE
About the book
It’s not a traditional marketing book. It’s a lens. To help you understand:
- Why people buy (and why they don’t)
- How to ethically influence with clean power
- What Spiral Dynamics reveals about human decision-making
It’s for coaches who crave depth.
Leaders who don’t want to manipulate.
And experts who want to resonate, not just promote.
This is the psychology behind persuasion. But more than that, it’s a roadmap to serve better.
